Capable Clubs Programme
A major part of the Squash Auckland Strategic Plan focuses on ‘Club and Facility Support’. In order to assist clubs achieve these outcomes, Squash Auckland are partnering with affiliated clubs to trial a Club Capability Programme.
The aim of the programme is to enable Squash Auckland to work closely with two willing clubs in a number of identified areas, and to create a set of tools and best practice guides that fit our specific Auckland region which will eventually be made available to all Squash Auckland clubs. As well as working closely and hands-on with two specific clubs, Squash Auckland will also provide resources and assistance with other clubs in one or two areas (maximum), where help is identified as being required upon completion and review of the self-assessment survey.
The end result is being able to assist Auckland clubs achieve in the areas of long term membership and financial growth, with welcoming facilities, sustainable programmes, and a systematic approach to management.
We have now released Version 1 of the Capable Clubs Programme Workbook that clubs are able to follow through at their own pace with their committee members and administrators. Please contact us if your club is interested in working through some or all of the programme and we can assist you to get started and provide all the necessary resources.
CAPABLE CLUBS PROGRAMME WORKBOOK VERSION 2.0 - NOVEMBER 2020
Six Targeted Areas for Improved Club Capability & Membership Growth
MEMBERSHIP (Modernising Membership Models)
Advice and guidance on member recruitment and retention that would include incentives and suggestions on alternative membership models and payment options.
Assistance with setting up targeted programmes to attract new players to the club, and engagement with the regional coach to create contacts and links with the local schools and community groups
MANAGEMENT & VOLUNTEERING (Valued Volunteers)
Is your club operating on a professional basis? Guidance, support and training to help recruit, train and retain a stronger volunteer workforce for now and the sustainable future of squash at your club.
FACILITIES & ACCESS (Unlocking the Potential)
This area covers the physical entry access systems (iSquash), online bookings and membership management systems, online payment and maximising court usage and utilisation.
MARKETING AND COMMUNICATION (Markets, Mediums and Messaging)
Develop a professional editable suite of promotional materials that are cost effective and flexible for clubs to use on promoting activities. Also guidance on reaching markets, mediums and messages
Developing a suite of financial planning and reporting templates to ensure financial growth for the club, maximising revenue through membership fees, bar sales, sponsorship, grant funding, and other potential income sources
All clubs are able to complete the self-assessment survey at any stage using the link below. We will help clubs review the results and suggest recommendations based on the large pool of resources available, and we will work with the clubs to help them achieve the desired outcomes.
Complete the club self-asssessment survey here
Capable Clubs Snippet Emails
Beginning on the 8th May 2019, we will be sending out one snippet per fortnight to club committee members. Each snippet will be one exercise from our complete Capable Clubs Workbook that has been developed over the past two years with our pilot clubs creating a set of useful tips, resources, templates, and case studies specifically designed to assist our squash clubs achieve in the areas of long term membership, financial growth, welcoming facilities, sustainable programmes, and systematic approaches to management.
While every club will have different areas of strength and weakness, we recommend all clubs read through each snippet and use it as a checklist to ensure their club is giving themselves the best opportunity to have long term sustained success.
Snippet #1 - Establish a Starting Point & Set Membership Goals
Snippet #2 - Creating Opportunities for New Players
Snippet #3 - Social Media & Website
Snippet #4 - Member Satisfaction Survey
Snippet #5 - Reviewing the Membership Model
Snippet #6 - Simple Sign-Up Process
Snippet #7 - Programmes to Retain Existing Members
Snippet #8 - Casual Play Options
Snippet #9 - Job Descriptions for Volunteers & Committee Members
Snippet #10 - Recruiting Volunteers
Snippet #11 - Alternative Court & Facility Uses
Snippet #12 - New Member Welcome Packs
Snippet #13 - Set Up a Buddy System for New Members
Snippet #14 - Annual Communications Plan
Snippet #15 - Annual Marketing Plan
Snippet #16 - Volunteer Recognition
Snippet #17 - Promotional Material
Snippet #18 - Budgeting & Financial Planning
Snippet #19 - Health & Safety Plan
Snippet #20 - Train Committee Members
Snippet #21 - Getting the Right People in Governance
Snippet #22 - Affiliated Club Benefits
Snippet #23 - Creating a Database of Critical Club Documents
Snippet #24 - Sourcing and Service Sponsors
Snippet #25 - Online & Casual Bookings
Snippet #26 - Correctly Pricing Membership Fees
Snippet #27 - Develop a Strategic Plan
Snippet #28 - Creating Funding Application Templates
Snippet #29 - Maintaining Facilities & Funding Improvements
Snippet #30 - Upskilling Volunteer Club Coaches
CAPABLE CLUBS PROGRAMME (CCP) - PROGRESS UPDATES
As we work through the Capable Clubs Work Plan with our two trial clubs, Henderson and Papakura, we will keep this page updated with details on how the programme is progressing, any outcomes achieved (both good and bad), and any suggestions we can make to all clubs based on our learnings so far. Click on the red text to be taken to a link where you can view or download documents created through the CCP that you may use and implement for your own club.
CCP Timeline 2017
Mid March – first email sent to all clubs explaining the CCP and inviting them to complete the self-assessment survey
Early April – survey closed. Five fully-completed and one half-completed survey received. Two clubs selected: 1. Henderson – fully volunteer squash only club (6 courts) and 2. Papakura – part-time paid administrator & tennis club (4 courts)
Mid April – first contact with the clubs to invite them to be part of the pilot programme
Early May – initial meeting with Club President & Secretary to discuss survey results and gather further information to devise Work Plan
Early June – individual meetings at the clubs with the club committee, Tim Marshall (SQAK Chair), Luke Morriss (SNZ), and RST representatives Julie Bennett (Sport Waitakere) and Guy Barton (Counties-Manukau Sport)
Mid July to now – progressing through the Work Plan with the clubs.
How are we coordinating the CCP?
CCP Progress, Outcomes & Learnings - Henderson
CCP Progress and Outcomes - Papakura
The CCP will continue on throughout 2018 as we continue to carry on the excellent work done by these two clubs. If any other clubs would like some guidance or assistance with implementing any of these items, or just to discuss anything else the club is struggling with, please don't hesitate to contact us on email@example.com or 09 623 7855.
c/o Squash New Zealand, AUT Millennium, 17 Antares Pl, Rosedale, Auckland 0632
General Manager: Nathan Koppens e: firstname.lastname@example.org m: 021 449 385